With the use of computer technology, creatively putting
together a conventional press kit tends to be overlooked and overrated. Why
struggle with your creative side when you can easily direct a potential client,
reviewer, etc. to a website, Facebook page, or blog.
Chandelier Creative, a full service creative agency, designed a press kit for
their event intended to get their name into the public….and of course to
celebrate the holidays. The “Invitation” resembled a more modernly funky
funhouse complete with cutout members of the Chandelier Creative team having a
grand ol’ time at a party. It also included some of the clients they have
worked with in all areas of promotions: Bvlgari, Club Monaco, Nars, 7 for all
Man Kind, etc. Bright colors, witty slogans and overall design of this press
kit has left many invitees, and those that follow, curious to find out if the
décor of the party, or event, will be a comparable match to the invitation.
“The best ideas come form a little idea on a post-it
note. I’ve noticed we do our best when
everyone is traveling, and everyone is gong out, and everyone is seeing art galleries
and movies and books,” explains founder Richard Christiansen in an interview (LOOKBOOKS).
Too often, people think of the press kit as literally a
package of information in folder. They
were an easy way to share a comprehensive look at a business, but were
notoriously cumbersome. A reporter could wake away from a trade show
with a case full of press kits from numerous companies which, to be honest,
anded up in the recycling bin anyway.
Companies and promoters became savvier developing kits that
were more elaborate and eye catching.
Now, folders contain multimedia information with CDs, content on a flash
drive, freebies, etc. that spark curiosity with reporters and media. Focusing
on key elements while creating a memorable press kit is as important as having
a website, Facebook page and Twitter account.
Creatively express and you will be remembered!
1 comment:
I think that creative press releases are one of the best ways to catch the attention of the media, and a great way for employees to have an outlet for their creative spark! I consider myself a fairly creative person, so this gives me hope that if I were to work in creating media kits at one point in my life I would have the opportunity to flex those creative muscles and use my work as an outlet for ideas I've had in the past. The quote about ideas coming to employees when they were traveling was also a great addition to this blog post that shows that the industry is still focused on creating fresh and new ideas that come from all kinds of people.
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